Scottish Widows enjoys a proud history, helping people plan their financial futures for over 200 years. As one of the most recognised and trusted brands in its sector* Scottish Widows has almost 6 million customers across a broad product range, including life cover, critical illness, income protection, pensions, annuities, savings and investment products.
The brand today is best known for its iconic advertising with a series of famous commercials using its living logo – the Scottish Widow, created over 30 years ago.
‘Taking on your Future Together’ is the current advert to feature the Scottish Widow and it underpins everything we do – from delivering expertise, guidance and insight to providing products to help people plan for their future
Scottish Widows has been recently recognised for its service by both intermediaries and employers, securing a 5 Star rating and the Editor’s Achievement Award at the Financial Adviser Service Awards 2020 and Pension Firm of the Year at the FD Service Excellence Awards 2020
Customers can access Scottish Widows’ products and services through Independent Financial Advisers.
* Prompted Awareness rank: 1, Trust (Character) rank: 1(=), Trust (Competence): 3(=). IPSOS, December 2020.