Smera Ashraf
Smera Ashraf
Head of IFA Distribution, UK
HSBC Asset Management

Smera Ashraf is Head of Group and IFA Distribution, UK at HSBC Asset Management. Smera has been with the HSBC since 2011 where she headed up the UK CEO Office for 5 years and Client Experience team prior to that. Smera started her career in the asset management industry at Fidelity Investments in 2002 before moving to HSBC Asset Management in 2004 working in client servicing roles. Between her two roles at HSBC, Smera worked for Raymond James Investment Services Ltd as Corporate Development Manager supporting the CEO in developing the wealth proposition in the UK. Smera holds a bachelor in Mathematics from The University of Manchester.