Scottish Widows enjoys a proud history, helping people plan for their financial futures for over 200 years. Today, as one of the most recognised and trusted brands in its sector*, they have over 6 million customers across a broad product range, including life cover, critical illness, pensions, annuities, savings and investment products.

The brand is known for its iconic advertising, with a series of famous commercials using its living logo – the Scottish Widow, created over 30 years ago.

‘Taking on your Future Together’ is the current advert to feature the Scottish Widow and it underpins everything they do – from delivering expertise, guidance and insight, to providing products to help people plan for their futures.

Scottish Widows has been recently recognised for its service by both intermediaries and employers, securing 5 Star ratings at the Financial Adviser Service Awards 2021 and winning the UK Pensions Awards for DC Pension Provider of the Year and DC Master Trust of the Year.

* Spontaneous Awareness rank: 1, Trust (Character) rank: 3, Trust (Competence): 3. IPSOS, November 2021.